Project Title

Sweet Cash


Candy is maybe the strongest symbol we have for a true craving. Using the forms and colors of candy and replacing it with money, the pictures symbolize the core functionality of capitalism: Craving for money. The colors are strong and eye catching - inspired by discount signs and special offers, big billboards and consumer industry overall. The imagestyle is inspired by the 1950s advertising style, where pictures almost look like paintings. This touch sets the scene as somewhere between reality and fiction. The motives are not a critique, but a symbol of the mechanics and western capitalism in an interesting, creative, aesthetic way.

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  • Client

    Self initiated project