Project Title

Magnum pleasure store


Every year Magnum invites their costumers to bring their imagination to Magnum Pleasure Store and create the ice cream of their dreams.Encourage your consumers to create and share content in the name of your brand, is a great way to spread authentic brand stories. Ufortunately user-generated content is often bad, filled with filters and poorly lit. Togheter with Revolt I build a small photostudio with lighting, different backgrounds and instructions, set up for smartphones. This way everyone was able to take great photographs of their own personal ice creams.These pictures was made as in-store posters to invite people from the street and their imagination inside.

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