Project Title



Many associate Rosé with a fresh but very girly summer wine without balls. To show that Rosé can be much more than that, we selected objects you wouldn't normally associate with the semi-dull perception of rosé and Roséfied them. The aim was to create a simple but aesthetically beautiful image campaign, and show that Rosé actually can be edgy, with humor and a little touch of lust. We incorporated the product and provided payoffs to sum up the essence of I AM ROSE.
Idea and concept was created together with I AM's agency : BUTTER

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    I AM